Amtex electronics, a consumer products brand, frequently advertises its products inside supermarkets and retail stores to promote the process of memory ________ and stimulate purchase.
A) verification
B) retrieval
C) decoding
D) formation
E) augmentation

Question

Quizplus · Accepted Answer

Memory retrieval refers to the process of accessing previously encoded and stored information. Advertising inside supermarkets and retail stores aims to stimulate this process in consumers in order to trigger a purchase.

Amtex Electronics, a Consumer Products Brand, Frequently Advertises Its Products