Selective retention works to the advantage of strong brands.

Name: Selective retention works to the advantage of strong brands.
Brand: Quizplus
Rating: 4.7 (47 reviews)

Question

Quizplus · Accepted Answer

Selective retention refers to the process through which consumers remember only certain information and forget other information. Strong brands are more likely to be retained in the memory of consumers due to their established reputation, brand image, and effectiveness of their marketing efforts. Therefore, selective retention works to the advantage of strong brands.

Selective Retention Works to the Advantage of Strong Brands