Ben always reaches for the bright blue and yellow box of Ritz crackers when he visits the snack food aisle in the grocery store. He rarely even reads the box or checks the price. Which of the following heuristics is most likely being used by Ben?

Question

Quizplus · Accepted Answer

Ben's tendency to always reach for the same brand of crackers without considering other options or information suggests he is using the representative heuristic. He assumes the Ritz crackers he is familiar with are representative of all crackers in that category, leading him to select them without further thought or consideration of other options.

Ben Always Reaches for the Bright Blue and Yellow Box