________ is the difference between the prospective customer's evaluation of all benefits and all costs of an offering and the perceived alternatives.
A) Perceived usefulness
B) Failure avoidance rate
C) Total customer benefit
D) Customer-perceived value
E) Competitors' market share rate

Question

Quizplus · Accepted Answer

This is the definition of customer-perceived value, which takes into consideration the benefits and costs of a product or service compared to perceived alternatives. It is an important factor in customer decision-making and loyalty. Choices A, B, C, and E are not relevant to this definition.

________ Is the Difference Between the Prospective Customer's Evaluation of All