Sammy's is a fast food chain that offers burgers, sandwiches, and shakes. It focuses its marketing efforts on all the experiences the customers will have on the way to obtaining their food order and eating it. Hence, Sammy's is focusing its marketing efforts on its ________ system.

Question

Quizplus · Accepted Answer

Sammy's is emphasizing the experiences customers will have on their way to obtaining and enjoying their food order, which is a key aspect of value delivery.

Sammy's Is a Fast Food Chain That Offers Burgers, Sandwiches