Cable TV operators and cellular carriers suffer from high levels of ________, or customer defections.
A) customer retention
B) customer churn
C) detraction
D) share-of-wallet
E) customer complaints

Question

Quizplus · Accepted Answer

Customer churn refers to the number or percentage of customers who leave a company's service or product over a given period of time. Cable TV operators and cellular carriers often face high levels of customer churn due to intense competition, changing technology, and other factors.

Cable TV Operators and Cellular Carriers Suffer from High Levels