Amy is in the "aware" stage of the marketing funnel when she says ________.
A) she can try shopping at VeggiesNmore while simultaneously exploring other stores in the neighborhood
B) she was informed about VeggiesNmore by her colleague at work
C) she regularly shops at VeggiesNmore
D) she shops at VeggiesNmore because the store is easily accessible
E) she was happy with the experience of shopping at VeggiesNmore

Question

Quizplus · Accepted Answer

Amy is in the "aware" stage of the marketing funnel because she has only been informed about VeggiesNmore by her colleague at work. She has not yet had any personal experience with the brand or made a commitment to shopping there regularly. The other options suggest that she may be in the "consideration" or "loyalty" stage of the funnel.

Amy Is in the "Aware" Stage of the Marketing Funnel