Companies provide rewards to customers who buy often and in substantial amounts. These reward schemes are referred to as ________ programs.
A) benefit
B) frequency
C) satisfaction
D) profitability
E) quality

Question

Quizplus · Accepted Answer

The description provided suggests that the reward schemes are based on how frequently customers buy from the company, so the best option is "frequency programs." While benefit programs, satisfaction programs, profitability programs, and quality programs could also exist, they are not specifically mentioned in the description given.

Companies Provide Rewards to Customers Who Buy Often and in Substantial