When the brand manager for John Deere sets up advertising, sales promotions, events, and public relations to communicate about the value embodied in its products, she is participating in the "communicating value" management function.

Question

Quizplus · Accepted Answer

The management function of communicating value involves using various forms of marketing communications to inform and persuade target customers about the value of the company's products and services. This includes advertising, sales promotions, events, and public relations activities. The brand manager for John Deere would be responsible for developing and implementing these communication strategies to effectively communicate the value of John Deere's products to its target market.

When the Brand Manager for John Deere Sets Up Advertising