The aim of customer relationship management is to produce high customer ________.
A) integrity
B) loyalty
C) innovation
D) liability
E) equity

Question

Quizplus · Accepted Answer

The aim of customer relationship management is to build strong relationships with customers, and one of the key outcomes of such relationships is customer loyalty. When customers are loyal to a company, they are more likely to continue doing business with that company, recommend it to others, and make repeat purchases. This can lead to increased revenue and profitability for the company. Therefore, high customer loyalty is a crucial goal of customer relationship management.

The Aim of Customer Relationship Management Is to Produce High