Customer relationship management enables companies to provide excellent real-time customer service through the effective use of ________.
A) reports from mystery shoppers
B) survey data from customers who have defected
C) market research
D) individual account information
E) demographic trend data

Question

Quizplus · Accepted Answer

Customer relationship management relies on individual account information to personalize interactions and provide real-time customer service. Reports from mystery shoppers, survey data from customers who have defected, market research, and demographic trend data may inform overall customer service strategies, but they do not enable real-time interactions with individual customers.

Customer Relationship Management Enables Companies to Provide Excellent Real-Time Customer