The Nielsen Company and IRI are examples of ________, or firms that gather consumer and trade information which they sell for a fee.
A) customer marketing research firms
B) internal marketing insights departments
C) qualitative marketing intelligence agencies
D) syndicated-service research firms
E) specialty-line marketing research firms

Question

Quizplus · Accepted Answer

Nielsen Company and IRI are examples of syndicated-service research firms, which are firms that gather consumer and trade information that is sold for a fee to multiple clients. This is different from customer marketing research firms, which gather information for a specific client, internal marketing insights departments, which are internal departments within a company that gather information, qualitative marketing intelligence agencies, which gather information through methods such as in-depth interviews, and specialty-line marketing research firms, which focus on a specific type of research such as online surveys.

The Nielsen Company and IRI Are Examples of ________, or Firms