AT&T, GE, Samsung, Shell Oil, and others have engaged in a(n) ________ exercise by sponsoring the Innovation Challenge, where top MBA students compete in teams to address company problems.

Question

Quizplus · Accepted Answer

Crowdcasting is the process of obtaining ideas or solutions to a problem from a large group of people, typically through an open call or competition. The fact that top MBA students are competing in teams to address company problems makes this an example of crowdcasting. The other options (syndication, net monitoring, product-preference, and advertising evaluation) do not accurately describe this exercise.

AT&T, GE, Samsung, Shell Oil, and Others Have Engaged in A(n)