The marketing research process begins by ________.
A) developing a research plan
B) defining the problem, the decision alternatives, and research objectives
C) analyzing the internal environment
D) reading marketing research journals
E) contacting a professional research consultant

Question

Quizplus · Accepted Answer

Defining the problem, decision alternatives, and research objectives is the first step of the marketing research process as it sets the foundation for the entire research plan.

The Marketing Research Process Begins by ________