The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?

Question

Quizplus · Accepted Answer

The development of the research plan involves determining the budget for the research project, including the cost of data collection, analysis, and interpretation. Therefore, it is during this stage that the marketing manager would most likely consider the cost of the research project before approving it.

The Marketing Manager Needs to Know the Cost of the Research