Primary data can be collected in several ways. Installing CCTV cameras in a retail store whereby consumers' actions can be recorded is an example of ________ research.
A) focus group
B) survey
C) observational
D) behavioral
E) experimental

Question

Quizplus · Accepted Answer

Observational research involves watching and recording consumers' actions and behaviors in their natural environment. Installing CCTV cameras in a retail store is a form of observational research. Focus groups and surveys involve gathering information through questioning and are not relevant to CCTV camera installation. Behavioral research involves studying responses to stimuli which is not applicable here. Experimental research involves manipulating variables to determine causation, which is not applicable in this scenario.

Primary Data Can Be Collected in Several Ways