According to the concept of ________, a series of increasingly more specific "why" questions can reveal consumer motivation and consumers' deeper, more abstract goals.
A) word association
B) projection
C) visualizing
D) brand personification
E) laddering

Question

Quizplus · Accepted Answer

Laddering is a technique used in market research where a series of "why" questions are asked to better understand the motives behind a consumer's decision-making process. This technique is often used to uncover deeper, more abstract goals that consumers may have when purchasing a particular product or service. By asking increasingly specific questions, researchers can gain insight into a consumer's values and beliefs, and use this information to create more effective marketing strategies.

According to the Concept of ________, a Series of Increasingly