Which of the following statements about telephone interviewing is true?
A) It usually takes a long time to gather information through telephone interviews.
B) The interviewer is unable to clarify questions if respondents do not understand them.
C) The response rate for telephone interviews has been typically lower than for mailed questionnaires.
D) The US government generally encourages telemarketing by firms.
E) Telephone interviewing in the US is getting more difficult because of consumers' growing antipathy toward telemarketers.
Correct Answer:
Verified
Q91: All of the following are considered to
Q92: If a marketing researcher wishes to reach
Q93: During a ZMET study, Chloe selected images
Q94: Which of the following is one of
Q95: After computing averages and measures of dispersion
Q97: In _ interviews, researchers stop people at
Q98: During a focus-group session, one set of
Q99: _ attached to television sets in participating
Q100: After collecting the relevant information, the next
Q101: The goal of exploratory research is to
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents