Why do firms employ more than one persona to gather information about target consumers?
A) Within a group, consumers usually exhibit similar tastes and preferences.
B) The distribution of income and wealth are more or less equal across different customer segments.
C) Although customers have unique needs, essentially their basic needs and requirements are the same.
D) Any target market may have a range of consumers who vary along a number of key dimensions.
E) The firms want to provide consumers with a greater number of product choices.

Question

Quizplus · Accepted Answer

Firms employ more than one persona to gather information about target consumers because any target market may have a range of consumers who vary along a number of key dimensions such as age, income, gender, education level, lifestyle, and preferences. By using multiple personas, firms can get a more comprehensive understanding of their target audience, which can help in developing more effective marketing strategies and customized products/services to meet the diverse needs of the consumers.

Why Do Firms Employ More Than One Persona to Gather