Keeping a survey short and simple and contacting customers no more than once a month are two keys to drawing people into the data collection effort.

Question

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By keeping a survey short and simple, it is more likely that customers will be willing to complete it. Also, contacting customers too frequently can lead to survey fatigue and decreased response rates. Therefore, it is recommended to contact customers no more than once a month.

Keeping a Survey Short and Simple and Contacting Customers No