A scale that describes the respondent's intention to buy a particular product is called a rating scale.

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A scale that describes the respondent's intention to buy a particular product is typically called an intention-to-buy scale or purchase intention scale, not a rating scale. Rating scales are used to assess the degree of respondents' feelings or attitudes towards something, which can include a wide range of subjects, not limited to purchase intentions.

A Scale That Describes the Respondent's Intention to Buy a Particular