When a market researcher asks increasingly more specific "why" questions to reveal consumer motivations and deeper, more abstract goals, s/he is using visualization.

Question

Quizplus · Accepted Answer

The method described in the statement is not visualization, but rather a technique known as the "5 Whys," which involves asking a series of increasingly specific "why" questions to uncover the root cause of a problem or behavior.

When a Market Researcher Asks Increasingly More Specific "Why" Questions