Two complimentary approaches to measure marketing productivity are ________ and marketing-mix modeling.

Name: Two complimentary approaches to measure marketing productivity are ________ and marketing-mix modeling.
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Question

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Marketing metrics and marketing-mix modeling are both approaches used to measure marketing productivity. Quality ratios, salesperson satisfaction rates, retailer satisfaction indices, and customer feedback surveys are not specifically related to measuring marketing productivity.

Two Complimentary Approaches to Measure Marketing Productivity Are ________ and Marketing-Mix