Mailing of a new offer to a handful of selected customers instead of all customers reduces the response rate to the offer.

Name: Mailing of a new offer to a handful of selected customers instead of all customers reduces the response rate to the offer.
Brand: Quizplus
Rating: 4.9 (41 reviews)

Question

Quizplus · Accepted Answer

Targeting a specific group of customers who are more likely to be interested in the offer can actually increase the response rate, as the offer is more relevant to their needs or interests.

Mailing of a New Offer to a Handful of Selected