Firms find "reverse innovation" advantage by introducing a commodity in a ________.
A) developed country and then distributing it globally
B) developing country and then distributing it in other developing countries
C) developing country and then distributing it globally
D) developed country and then distributing it in developing countries
E) developed country and then distributing it in other developed countries

Question

Quizplus · Accepted Answer

Reverse innovation is the process of innovating in a developing country and then distributing the innovation globally. This allows firms to take advantage of lower costs and unique market circumstances in developing countries to create products that are specifically tailored to those markets, but can also be successful in other parts of the world.

Firms Find "Reverse Innovation" Advantage by Introducing a Commodity in a ________