The basis of cohort segmentation is that the experiences of key defining moments during the time when an individual becomes an adult can influence his or her values, preferences, and buying behaviors for the rest of his or her life.

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Cohort segmentation is based on the idea that experiences during the formative years of an individual can shape their values, preferences, and buying behavior for the rest of their life. This segmentation is typically based on the year an individual was born and the defining events and cultural influences of their youth.

The Basis of Cohort Segmentation Is That the Experiences of Key