________ requires that everyone in the organization accept the concepts and goals of marketing and engage in choosing, providing, and communicating customer value.
A) Internal marketing
B) Corporate communications
C) Integrated marketing communications
D) Supply chain management
E) Employee engagement

Question

Quizplus · Accepted Answer

Internal marketing is the process of ensuring that everyone in the organization understands and accepts the importance of customer satisfaction and plays their role in delivering it. This includes communicating the company’s marketing goals, creating a customer-oriented culture, and providing training to employees. It is a crucial element in achieving an organization’s overall marketing goals.

________ Requires That Everyone in the Organization Accept the Concepts