Which of the following represents the objective of a social marketing campaign aimed at changing people's behavior?
A) Motivate people with obesity to eat healthy and exercise more often.
B) Change public attitudes and stereotypes associated with people who are obese.
C) Explain the different causes of obesity and how it can be prevented.
D) Encourage people to participate in a walkathon aimed at promoting awareness about obesity.
E) Attract people with obesity to sign up for a one-time free medical check up.

Question

Quizplus · Accepted Answer

The objective of the social marketing campaign is to motivate people with obesity to change their behavior by eating healthy and exercising more often. This is a specific and measurable behavior change goal that can be achieved through a targeted social marketing campaign. The other options are either focused on changing attitudes or raising awareness, but do not necessarily result in a behavior change.

Which of the Following Represents the Objective of a Social