Which of the following should be done to increase the likelihood that social marketing programs will be successful?
A) Choose target markets that are the least ready to respond.
B) Promote multiple, doable behaviors in clear, simple terms.
C) Make it easy to adopt the behavior.
D) Adopt a soft sell approach, as opposed to attention grabbing messages.
E) Explain the benefits in an exaggerated manner.

Question

Quizplus · Accepted Answer

Making it easy to adopt the behavior increases the likelihood of success by reducing barriers and encouraging participation.

Which of the Following Should Be Done to Increase the Likelihood