The first step in conducting a marketing profitability analysis involves assigning functional expenses to marketing entities.

Name: The first step in conducting a marketing profitability analysis involves assigning functional expenses to marketing entities.
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Quizplus · Accepted Answer

The first step in conducting a marketing profitability analysis is typically to identify and define the specific marketing entities or segments to be analyzed. Assigning functional expenses comes later in the process.

The First Step in Conducting a Marketing Profitability Analysis Involves