Of the time US consumers spend with all media, almost half is spent online.
Correct Answer:
Verified
Q29: Relative to online marketing communications, traditional media
Q30: Social media play a key role in
Q31: Search engine optimization (SEO) describes activities designed
Q32: J.D. Power found that consumers who were
Q33: One of the key recommendations for managing
Q35: Earned media includes company-generated advertising, publicity, and
Q36: Microsites are less relevant for companies selling
Q37: Paid media includes company-generated advertising, publicity, and
Q38: Internet users spend only 5 percent of
Q39: In 2013, total digital ad spending surpassed
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