In 2013, total digital ad spending surpassed TV advertising for the first time.
Correct Answer:
Verified
Q34: Of the time US consumers spend with
Q35: Earned media includes company-generated advertising, publicity, and
Q36: Microsites are less relevant for companies selling
Q37: Paid media includes company-generated advertising, publicity, and
Q38: Internet users spend only 5 percent of
Q40: Non-digital media provide marketers and consumers with
Q41: When Johnson & Johnson's ads popped up
Q42: _ are a means for consumers to
Q43: What is paid search advertising and why
Q44: To increase the effectiveness of e-mails, some
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