Clickable graphic icons and buttons that link to more details of a marketing offer have lower click-through rates than links that simply utilize an Internet address.

Question

Quizplus · Accepted Answer

This statement is incorrect. Clickable graphic icons and buttons tend to have higher click-through rates than plain text links. This is because they are more visually appealing and draw the user's attention.

Clickable Graphic Icons and Buttons That Link to More Details