Which of the following is NOT a benefit of a social media presence for a brand?
A) Social media allows marketers to establish a public voice and presence online.
B) Social media can cost-effectively reinforce other communication activities.
C) Social media can encourage companies to stay innovative and relevant.
D) Social media can be used to build or tap into online communities.
E) Social media allows companies to have a short-term focus.

Question

Quizplus · Accepted Answer

The statement "Social media allows companies to have a short-term focus" is not a benefit of social media presence for a brand as social media should be used for long term brand building and relationship building with customers.

Which of the Following Is NOT a Benefit of a Social