________ is the rung of the customer loyalty ladder where the customer convinces others to purchase/join.

Question

Quizplus · Accepted Answer

Evangelism is when a customer becomes an advocate for the brand and convinces others to join/purchase, therefore it is the correct answer for this question. Word of mouth/buzz (A) and repeat purchase (B) are also important components of customer loyalty, but they do not specifically refer to the stage where a customer becomes an advocate. Satisfaction (C) and ownership (E) are not accurate choices for this question as they do not describe the specific behavior of a customer spreading positive word-of-mouth and convincing others to join/purchase.

________ Is the Rung of the Customer Loyalty Ladder Where