Marcel downloaded an episode of his daughter's favorite program to his cell phone to ward off a tantrum while they were shopping. Which of the four distinctive characteristics was most critical to enable this action?
A) It is tied to one user.
B) It allows marketers to personalize messages.
C) It is virtually always "on."
D) It allows for immediate consumption as it is a distribution channel with a payment system.
E) It is highly interactive given it allows for geotracking and picture and video taking.

Question

Quizplus · Accepted Answer

The most critical characteristic to enable Marcel to download the episode to his phone was the fact that it allowed for immediate consumption as a distribution channel with a payment system. This means that he could easily and quickly obtain the episode without having to wait or go through a complicated process, and could pay for it with his phone as well. The other characteristics listed may have been relevant, but were not as critical in this specific situation.

Marcel Downloaded an Episode of His Daughter's Favorite Program to His