When it comes to ad design and copy, mobile ads should use which of the following guidelines?
A) Use lots of bright colors but limit ad copy to a pair of phrases.
B) Do not use color and limit ad copy to one phrase.
C) Use no more than three bright colors and use as much copy as you want.
D) Use four bright colors and limit ad copy to one phrase.
E) Use at least one bright color, but no more than two, and limit ads to a pair of phrases.

Question

Quizplus · Accepted Answer

Mobile ads should be attention-grabbing, but not overwhelming. By using one or two bright colors, the ad can stand out without being too busy. Limiting the ad copy to a pair of phrases also ensures that the message is concise and easy to read on a mobile device.

When It Comes to Ad Design and Copy, Mobile Ads