Dante is a media buyer with Shelvey Partners, an ad agency in San Francisco. He is currently working on charting a media plan for the ads of a department store chain to target the upcoming Thanksgiving weekend. Which of the following advertising timing patterns is best suited for running these ads?

Question

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Concentration is the best-suited advertising timing pattern for running ads targeting a specific event like the Thanksgiving weekend. This approach focuses ad spend during a particular period to maximize impact and visibility around the event.

Dante Is a Media Buyer with Shelvey Partners, an Ad