The rationale behind place advertising is that marketers are better off reaching people where they work, play, and shop.

Question

Quizplus · Accepted Answer

Place advertising targets consumers in the locations where they are most likely to make purchasing decisions, such as the workplace, recreational venues, and retail settings. By reaching consumers in these locations, marketers can increase the chances of their message being seen and acted upon.

The Rationale Behind Place Advertising Is That Marketers Are Better