Which of the following elements of the marketing communications mix consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers, or the trade?

Question

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Sales promotion consists of short-term incentives to encourage the purchase of a particular product or service. Examples of sales promotions include coupons, contests, and discounts. Advertising, public relations, events and experiences, and personal selling are other elements of the marketing communications mix, but they do not necessarily involve short-term incentives.

Which of the Following Elements of the Marketing Communications Mix