Which of the following is a sales promotion tool that typically does NOT build brand image?
A) consumer refund offers
B) free samples
C) premiums related to the product
D) frequency awards
E) coupons that include a selling message
Correct Answer:
Verified
Q94: Concentrated advertising is well suited for products
Q95: Which of the following is an example
Q96: An advertiser makes "local buys" when it
Q97: Which of the following is an example
Q98: Sales promotion expenditures increased as a percentage
Q100: The rationale behind place advertising is that
Q101: _ are consumer promotion tools that provide
Q102: _ is a consumer promotion tool that
Q103: _ time is the time necessary to
Q104: _ time begins with the promotional launch
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