Sales promotion consists of a collection of incentive tools designed to mainly stimulate long-term brand associations of products or services with consumers or the trade.

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Sales promotion is designed to stimulate short-term sales and create a sense of urgency to purchase a product or service. It includes tools like coupons, discounts, contests, and samples. While it may also contribute to long-term brand associations, its primary focus is on immediate sales.

Sales Promotion Consists of a Collection of Incentive Tools Designed