Although supply-side exposure methods provide quantifiable measures, equating media coverage with advertising exposure ignores the content of the respective communications.

Question

Quizplus · Accepted Answer

Supply-side exposure methods only measure the quantity of media coverage, but they do not take into account the message or content of the communication, so equating it with advertising exposure can be misleading.

Although Supply-Side Exposure Methods Provide Quantifiable Measures, Equating Media Coverage