The supply-side measurement method focuses on potential exposure to a brand by assessing the extent of media coverage, and the demand-side method focuses on exposure reported by consumers.

Name: The supply-side measurement method focuses on potential exposure to a brand by assessing the extent of media coverage, and the demand-side method focuses on exposure reported by consumers.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The statement accurately describes the supply-side and demand-side methods for measuring brand exposure.

The Supply-Side Measurement Method Focuses on Potential Exposure to a Brand