________ is a marketing communications tool that includes a variety of programs to promote or protect a company's image or individual products.
A) Public relations
B) Advertising
C) Sales promotion
D) Personal selling
E) Direct marketing

Question

Quizplus · Accepted Answer

Public relations is a marketing communications tool that includes various activities such as media relations, event management, crisis management, stakeholder relations, and employee communication aimed at promoting or protecting a company's image or individual products. Advertising, sales promotion, personal selling, and direct marketing are other marketing communications tools, but they each have a specific focus and set of tactics that are different from public relations.

________ Is a Marketing Communications Tool That Includes a Variety