Which of the following plans would most likely include directions for implementing and addressing daily challenges and opportunities in product features, promotion, merchandising, pricing, sales channels, and service areas?
A) the tactical marketing plan
B) the target marketing plan
C) the deployment plan
D) the product-launch plan
E) the product-development plan

Question

Quizplus · Accepted Answer

The tactical marketing plan includes specific action steps for implementing and addressing daily challenges and opportunities in various areas of marketing such as product features, promotion, merchandising, pricing, sales channels, and service areas. The other plans listed may address some of these areas, but not necessarily with a focus on daily implementation and addressing challenges and opportunities.

Which of the Following Plans Would Most Likely Include Directions