If SanDisk demonstrates the benefits of using its flash memory storage/USBs for data storage in addition to music storage as a way to encourage its current customers to buy more of its existing product offering, it is using a diversification strategy.

Question

Quizplus · Accepted Answer

Diversification strategy involves entering new markets or creating new products. In this scenario, SanDisk is not creating new products, but rather shifting its marketing focus to highlight additional benefits of its existing products. This is a marketing strategy, not a diversification strategy.

If SanDisk Demonstrates the Benefits of Using Its Flash Memory