Aisha is a marketing manager with Injoos, a company that manufactures packaged fruit juices. Knowing that several other companies exist in the market that offer similar products, Aisha decides to build a customer base from among those who prefer to avoid mass media and other targeted promotions. Which of the following marketing communications tools would be her best option to build a favorable impression among the prospective customers?
A) advertising
B) personal selling
C) sales promotions
D) direct marketing
E) public relations

Question

Quizplus · Accepted Answer

Public relations would be the best option for Aisha as it involves building relationships with customers through the use of media coverage, community events, and other non-promotional methods. This approach would be particularly effective for reaching customers who prefer to avoid mass media and other targeted promotions.

Aisha Is a Marketing Manager with Injoos, a Company That