Personal influence in marketing communications carries great weight when the ________.
A) product being marketed is a convenience item
B) purchase of the product is considered to be safe and risk-free
C) product suggests something about the user's status or taste
D) product being marketed is purchased on a frequent basis
E) product or service in questions is used without being recommended by others
Correct Answer:
Verified
Q90: One of the possible objectives of marketing
Q91: Which of the following is a characteristic
Q92: Which of the following is a form
Q93: Which of the following personal communication channels
Q94: Which of the following ads depict a
Q96: Which of the following sources of a
Q97: One of the possible objectives of marketing
Q98: Which of the following marketing communications principles
Q99: Creative strategies refer to the _.
A) way
Q100: _ is a source of a spokesperson's
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