Gabrielle is the chief marketing officer of Boyd Pharmaceuticals. She is meeting with Trent, the chief financial officer to decide on the company's marketing communications budget. They pore over the sales reports and other financial records and determine the amount of resources they can spare for marketing communications, after resources have been allocated to other functions, such as R&D, logistics, etc. What method did Gabrielle and Trent use to arrive at the marketing communications budget?

Question

Quizplus · Accepted Answer

Gabrielle and Trent used the affordable method, which involves determining the marketing budget based on what the company can afford after allocating resources to other areas.

Gabrielle Is the Chief Marketing Officer of Boyd Pharmaceuticals